The Hartford Newsroom

The Hartford Puts Its Belief In Small Business Into Action

Leading small commercial insurer hires Terri & Sandy for advertising and marketing efforts

May 1, 2018

The Hartford, which has a long history of championing small business success, has hired highly-regarded independent agency Terri & Sandy as its agency of record in March 2018.

“We believe small businesses are critical to the success of our country, local communities and our company,” said Kathy Bromage, chief marketing and communications officer for The Hartford. “Hiring Terri & Sandy to create our advertising puts our belief in entrepreneurship into action.”

After 25 years of working at some of the world’s largest advertising agencies, Terri Meyer and Sandy Greenberg set out to start an agency of their own, aptly named Terri & Sandy in 2010. One of the first orders of business was obtaining small business insurance and it happened to be from The Hartford.

“We wrote a check for The Hartford Small Business Insurance before we even had an office,” said Terri Meyer, Co-Founder and Co-CEO of Terri & Sandy. “The company played a pivotal role in allowing us to get off the ground. Years later when they called about working together, it felt like this was meant to be.” 

The Hartford, which protects more than 1 million small businesses, wanted a partner that shares their customers’ entrepreneurial spirit. “Terri & Sandy authentically speak to small business owners because they’ve lived and breathed the joys and challenges of starting and running a small business,” Bromage said.

The Hartford-based insurer and the New-York-City-based agency will partner on new branding and creative platforms for all business lines. The advertising and marketing is backed by ongoing research The Hartford conducts, such as surveys, in-person focus groups, and digital communities to further understand and address small business owner’s needs.

For more than 30 years, The Hartford has had a team of specialists dedicated to helping small businesses find the right insurance for their needs. Going beyond the insurance policy, The Hartford offers insights and advice through Small Biz Ahead and the Business Owner’s Playbook, education and microloans through community partnerships, and its employees support customers through cash mobs.

About Terri & Sandy

Founded in 2010, Terri & Sandy is an independent advertising agency that brings clients big agency expertise faster, smarter and more efficiently. Those clients include: The Walt Disney Company, Gerber, Freshpet, Colorado Center for Reproductive Medicine, Hain Celestial, Avon, Phonak, Wyndham Hotels, and Just Born Quality Confections. Terri & Sandy has been celebrated across the industry award circuit, was ranked the fourth Most Effective Independent Agency in North America on the Global Effie Index, and was named the 2017 Small Agency of the Year by Ad Age. For more information visit http://www.terrisandy.com.

About The Hartford

The Hartford is a leader in property and casualty insurance, group benefits and mutual funds. With more than 200 years of expertise, The Hartford is widely recognized for its service excellence, sustainability practices, trust and integrity. More information on the company and its financial performance is available at https://www.thehartford.com. Follow us on Twitter at www.twitter.com/TheHartford_PR.

The Hartford Financial Services Group, Inc., (NYSE: HIG) operates through its subsidiaries under the brand name, The Hartford, and is headquartered in Hartford, Conn. For additional details, please read The Hartford’s legal notice.

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Some of the statements in this release may be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. We caution investors that these forward-looking statements are not guarantees of future performance, and actual results may differ materially.  Investors should consider the important risks and uncertainties that may cause actual results to differ. These important risks and uncertainties include those discussed in our 2017 Annual Report on Form 10-K, subsequent Quarterly Reports on Forms 10-Q, and the other filings we make with the Securities and Exchange Commission. We assume no obligation to update this release, which speaks as of the date issued.

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Media Contacts:                                          
Alyssa Siegel
AJ Media Inc. for Terri & Sandy
212-396-9179
alyssa@aj-media.com

Kelly J. Carter                                                                                   
The Hartford                                                                                     
860-547-2122                                                                                    
Kelly.Carter@thehartford.com